Re-Brand 桂林航空品牌设计
欧洲/设计爱好者/9年前/607浏览
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Re-Brand 桂林航空品牌设计
这是个品牌练习作业，非商业用途。桂林航空缺乏清晰的品牌定位，所以制定了两套品牌定位方案及对应的logo和应用。
There are two ideas of re-branding with different positioning and applications.
Slogan: Have a beautiful journey
The famous elephant trunk hill of Guilin on the Chinese traditional propitious clouds.
It shows the air company will bring customers to visit a graceful Guilin and have a wonderful journey.
The logo and slogan delivers the value of Air Guilin, which is amiable and peace.
The famous elephant trunk hill of Guilin on the Chinese traditional propitious clouds.
It shows the air company will bring customers to visit a graceful Guilin and have a wonderful journey.
The logo and slogan delivers the value of Air Guilin, which is amiable and peace.
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