【山水桂林 相拌就好】桂林拌酱包装

作为桂林的传统土特产的代表，名称方面叫桂林伴手礼太传统与市面产品很难区分，我们从产品特性上找到了创意方向，同属于桂林三宝的2个产品都属于拌酱的范畴，由此我们想到相拌这个概念“山水桂林，相拌就好”在点明了产品特性的同时又突出了趣味性，用桂林的山水，去表现地道的桂林酱料。在底纹方面用手绘素描的形式去绘制了一系列原料来突出自然的源生食材，传统中国红与现代牛皮色去搭配，让这个产品在传统中传递现代新的文化，形成新的品牌视觉冲击，在打开的过程中去体会桂林山水相伴的滋味。让收到的人能够同时品味桂林的美味跟美景。

The native products as a traditional representative in Guilin, but it is too common to called it Guilin hand ceremony, and also it’s too difficult to distinguish between traditional products in the market. While we find the creative direction from the characteristics of product, these two products, which belong to the Three Famous of Guilin, are the part of mixed sauce category. From this we get a new concept which is “be together”-"Guilin landscape, just want to be together with you"(because mix sauce pronunciation is same as be together) It is not even to point of the features, also tell the customer that Guilin’s mixed sauce is like Guilin’s beautiful views want to be with you all the time. At the same time it is makes it more interesting. We use many hand draws to highlight the food material from the most nature source, and Chinese red with modern leather brown makes the product looks not just a traditional products, but also stay in the new world, it is just like a culture shake to shake the people who get this product. When you open the box all the hand drew Guilin’s beautiful view will come out with your move, just like a trip in the most beautiful part of Guilin. We mean to make the people who get this product can taste the flavor and view of Guilin at the same time.