西陵特曲荣耀

Project background

Hubei xiling wine co., LTD., formerly known as "yichang winery" July 1, the company was founded in 1954, so far, more than half a century liquor and wine brewing history, including "xiling special liquor," in 1984 and 1984, two successive won the silver medal of national famous quality products as well as the first China food expo gold medal in 1988, was a region of hubei province high-grade liquor business CARDS, but in a market economy under the impact of silent for a time. After detailed carding the history enterprise, to determine the "old wine Renaissance" strategic consensus, to the brand core assets - "bottle gourd", has carried on the retention of re-creation, xiling memory for wake up market at the same time adds the era of brand value.

项目背景

湖北西陵酒业有限公司，前身为 “宜昌市七一酒厂”， 公司始建于1954年，迄今已有半个多世纪的白酒和露酒酿造史，其中“西陵特曲”曾于1984年、1988年连续两届荣获国家名优产品银质奖以及1988年首届中国食品博览会金奖，曾是湖北地区高档白酒名片，但在市场经济的冲击下一度沉寂。详尽的梳理了企业历史后，确定了“老名酒复兴”的战略共识，对品牌核心资产——“葫芦瓶”，进行了保留型的再创作，为唤醒市场西陵记忆的同时又增添了品牌的时代价值感。