Asa Yu Art Exhibition Branding Design

Asa Yu is an artist who create sculptures with recycled materials like aluminium cans, beer bottles, bottle caps, and paper clay. We created the branding identity for his debut show in Beijing China. The visual materials will extend to his future exhibitions in Shanghai and Shenzhen.

His works have been deemed by art critics to be a critique on consumerism and materialism. In his own words: "I hope to remind people that Art & Design is to everyday lives than most people think and to juxtapose the contradictory values behind mass consumption and waste.

Asa Yu 于亚瑟是一位艺术家。他用回收废料进行艺术创作。易拉罐，酒瓶，瓶盖，太空泥都被他利用在自己的创作里。我们为他完成了在大陆的首次展出——北京个人展的视觉呈现的设计工作。之后的巡展也将沿用这套视觉系统。

他的作品被一些艺术评论家认为是一场对于消费主义和物质迷恋的评论。用他自己的话：“我想表达出艺术与设计，其实也比想象中更贴近生活，也体现”消费、浪费“在价值观念下的差异”。