2015年北京国际田联世界田径锦标赛会徽及赛事视觉系统设计

这是继2008年北京奥运会后，北京市承办的最大型综合性运动会，有来自200多个国家超过2000名运动员在47个项目上展开竞逐。

2015年08月22日17时28分，国家主席习近平宣布：2015年北京国际田联世界田径锦标赛开幕！

鸟巢——2008年北京奥运会主体育场，形态如同孕育生命的“巢”，它更像一个摇篮，寄托着人类对未来的希望。

简洁、一气呵成的鸟巢脉络承载着2015年北京国际田径世锦赛运动健儿的梦想；

希望“鸟巢”能够见证中国梦之队的高水平发挥，圆梦鸟巢，共筑中国梦。

Origin of Design

Bird’s Nest—the main stadium of 2008 Beijing Olympic Games, looks like a nest which nurtures life, also like a cradle representing the hope of mankind for the future. Concise and vivid, it shows the profound artistic conception through coherent lines and bears the dream of athletes who will participate in 2015 Beijing World Athletics Championships. Excellent athletes will gather in the athletic field, and China Dream Team will give high-level performances and realize Bird’s Nest dream as well as China dream.

Concept of Design

The bird’s nest in the logo symbolizes the origin of life and also shows the respect for human life. Life gives people the right to move, and track and field sports appear during the development of life. At the same time, abstract nest lines symbolize links to the world, which reveals the concept of global village. The logo of a runner is the best manifestation of track and field sports. It represents athletics’ pursuit of speed, strength, and height, and it also directly reflects the Olympic spirits—“faster, higher, stronger”.