老学长竟然希望学弟学妹收购自己的公司？

01w7w1qsyrgjfdrbl2efpx3336.jpg

《腾讯无障碍视频》三维动画——安戈力文化

3. CHARACTER SETTING We continue the design of a phase, in the first phase of the line based on a small idea-the continuous extension of the line for the rope, full of human care design and love let us close together. This short film features a continuous line of images and text data showing Tencent&#39;s achievements in accessibility in recent years. 我们延续了一期的设计，在一期线条的基础上进行了小巧思——不断延伸的线条换为了绳子，充满人文关怀的设计与热爱让我们紧紧环绕在一起。 本片运用一根绳索不断地延伸并搭配图片与文字数据，展示了腾讯近些年为无障碍事业做出的种种成就，极简风格是本次短片的特色。

01ofvkqfn2c8lyjysg7gfx3330.jpg

《读书门派集训营》MG动画——安戈力文化

3. CHARACTER SETTING The image design of the teacher is mainly based on raptors and rare birds, including domineering eagles, elegant peacocks, and elegant cranes, highlighting the teacher&#39;s profound knowledge and strong martial arts secrets. 老师的形象设计以猛禽和珍奇鸟类为主，有优雅的孔雀，文绉绉的仙鹤，霸气的雄鹰，沉稳的猫头鹰，突出老师学识之渊博，所授武功秘籍之强。

01hlamhfvmkxpkswrr5der3631.jpg

《特宝生物年报》MG动画——安戈力文化

3. CHARACTER SETTING The main characters of the short film were created with reference to the images of medical R&D personnel and medical staff, promoting the company as a pharmaceutical R&D company. 短片主要人物以医学研发人员及医护人员形象为参考进行创作，宣传了该公司是一个医药研发公司。

01kjbfdvfprcrm7sgmpt2c3937.jpg

《摩漾生物》MG动画——安戈力文化

3. CHARACTER SETTING The black and white images emphasize the lines, shapes, and composition of the work, enhancing the artistic sense and visual impact. This minimalist style can bring a stronger visual impact, highlighting the emotions and atmosphere of the story. Without color interference, the audience is more focused on the character&#39;s actions, expressions, and story development. Therefore, this style often conveys emotions more directly. 黑白画面强调了作品的线条、形状和构图，增强了艺术感和视觉冲击力。这种简约的风格可以带来更强烈的视觉冲击，突出故事的情感和氛围，在没有色彩干扰的情况下，观众更专注于角色的动作、表情和故事的发展，因此，这种风格往往能够更直接地传达情感。

01wqobwpu5k1rbumtnnvkw3231.jpg

男生节聚会秒变内审？安戈力的小伙伴有多卷？

01irwcmvzzcdrv3ms1gbo03138.jpg

《大实话系列-欧诗漫》拼贴动画——安戈力文化

3. CHARACTER SETTING The whole film takes the young women as the main characters, selects relatively young tones in color, makes collage animation with simple elements, and directly hits the theme simply and clearly. Through the three phenomena of anti-aging, the essence of OSM Orange Lamp is introduced. 全片以抗初老的年轻女性为主要人物，色彩上选择较为年轻的色调，用简单的元素做成拼贴动画，简单明了的直击主题，通过抗初老的三大现象引出欧诗漫小橘灯精华。

01vhngwj7wq9fqbratorhd3137.jpg

《百度iCoding》MG动画—安戈力文化

3. CHARACTER SETTING 这就是我们的主人公，还没完全睁开的小眼睛中透露出迷茫的眼神，还未恢复清明的脑壳被糟糕的交通状况瞬间逼疯，一个累觉不爱、让人心疼又搞笑的形象出现了。

0188f6605e921711013fb11767d2c1.jpg

《京东饮料健康》三维MG动画- 安戈力文化

019f4e6221be1b11013e8cd0c84502.jpg

《京东新风空调》MG动画宣传片-安戈力文化

3. CHARACTER SETTING 人物设计上，表情夸张，与素材拼贴组成，背景色块魔幻，却是作为转场的要素。撞色风格与夸张的人物设计让普通的科普类短片变得趣味无穷。色系的使用同样是经典的搭配，常见而不庸俗，简约而不简单。

01a1576099e03e11013e3b7d17acb2.jpg

《谷雨618》MG动画——安戈力文化

3. CHARACTER SETTING The design of this collaboration mainly adopts the packaging plan of the Shengguang half-summer gift box, and uses the elements in it to expand, the scene is still the jungle on the bank of the stream, and the elements make full use of the small animals in the scene to create a natural quiet and beautiful atmosphere. 本次合作的设计主要采用笙光半夏礼盒的包装图，利用其中的元素加以扩展，场景上依旧是小溪岸边的丛林，元素上充分利用了场景中的小动物，以营造自然的静谧美好氛围。

01o5qtd63yvxoiwezhyj9k3235.jpg

《蚂蚁森林绿色生活节》MG动画——安戈力文化

3. CHARACTER SETTING 长腿的黑颈鹤、超萌的大熊猫，可爱的金丝猴和它最爱的小松果都在插画师的笔下逐渐现行！ 这一次的形象设计有插画师CHENRAN负责，形态根据小动物们的真实形象绘制，人物形象选定二维扁平人物形象风格进行制作；颜色搭配上，色定师ZHULING根据它们的现实颜色进行匹配，让色彩与整体的绿色进行合理搭配，平衡高调与低调色彩的重心，有效结合！

01e37d60e3b05c11013f4720d34cc8.jpg

《一枕个抱住你》逐帧MG动画--安戈力文化

2. STORYBOARD The animation style this time. It’s stick figure. Simple but not random, from illustration to dubbing, simulation of children’s narrative and painting style. Cute q-bomb. 这次的动画风格。走的是简笔画风。简单却不随意，从插画到配音，模拟小朋友的叙事与画风。可爱q弹。

01f6bc623187a311013f785bb4de79.jpg

《立林科技交互》MG动画——安戈力文化

3. CHARACTER SETTING In the intelligent health care segment, elderly people are the main display objects, and efficacy scenarios such as fall radar monitoring, vital sign detection, and human body sensors are set up; The entrance of the community is equipped with young homeowners based on the links, supplemented by a Lilin cartoon mascot as one of the elements. 在智慧康养环节，以老年人为主要展示对象，设置了跌倒雷达监测、生命体征检测、人体传感器等功效情境；社区入口则根据环节设置青年业主，辅以立林卡通吉祥物作为元素之一。

01hxzezcdc9qlzoxmzndhb3532.jpg

《抖音新春》定格动画——安戈力文化

3. CHARACTER SETTING The protagonist of the whole film is mainly a family in a family photo, and carries out the movement of the characters through the combination of the action of a single live shot. 全片主角以一张家庭合照中的一家人为主，通过实拍单张人物动作组合进行人物的运动。

01zrcxgd32llsugaen3sq33834.jpg

《孔子学堂》MG动画——安戈力文化

3. CHARACTER SETTING The connotation of Confucianism is transformed into flying cranes, waterfalls, purple clouds, sun, pavilions and pavilions on the scroll. Each element dances dexterously on the scroll, as if the thoughts of a thousand years have been resurrected, leading us into a new situation. 儒家思想的内涵化作卷轴上的飞鹤、瀑布、紫云、太阳、亭台楼阁，一个个元素在画卷上灵巧地舞动，仿佛千年的思想重新复活了一般，带领我们进入一个新的境地。

01iedtwwzhmjdhfzioc7mv3236.jpg

《金典春日》拼贴动画——安戈力

3. CHARACTER SETTING The overall video plot revolves around the herbage, indicating the nutritional quality of the milk source, and the style uses a collage with the self-reporting of the herbage to make the warm scene move, with the first-person self-reporting method, adding a touch of fun than the common advertising video, which is good to capture the viewing desire of the contemporary youth. 整体视频剧情上围绕着牧草，表明牛奶源头的营养质量，风格上运用拼贴的方式配合牧草的自述让温馨的场景动起来，配上第一人称的自诉方式，比常见的广告视频增添了一丝的趣味性，很好的抓住当代年轻人的观赏欲。

01r19wql3qogzc8avmfvkm3732.jpg

《奥迪KOL》MG动画——安戈力文化

3. CHARACTER SETTING The real-life characters and scenes are designed and drawn in a black and white comic style, with dot and line elements to enrich the details of the image. The overall picture is simple, and the black and white images depict different timelines in the same world as reality. Black and white images can emphasize emotions through brightness and contrast, as the audience&#39;s attention is more easily focused on the characters&#39; expressions and movements. This makes black and white animation very suitable for expressing dramatic emotions and stories. 将实拍人物、场景采用黑白漫画风格设计绘制，通过点线元素来丰富画面细节，画面整体简约，黑白画面喻示与现实是同一个世界的不同的时间线。黑白画面可以通过明暗和对比来强调情感，因为观众的注意力更容易集中在角色的表情和动作上。这使得黑白动画非常适合表现戏剧性的情感和故事。

01nbtutysew2u60mnifoax3337.jpg

《国宝-瑞鹤图》MG动画——安戈力文化

3. CHARACTER SETTING 这一次的插画是国画风格，宋徽宗的画像、作品风格一致，均为古典的写意画风。

019m70pbxpehnpxeneqelo3432.jpg

《天猫年度会员日》MG拼贴动画——安戈力文化

3. CHARACTER SETTING 短片主角采用真人实拍鸟鸟照片与天猫动画卡通IP形象猫天天，在短片中实拍素材与卡通动画完美结合。在天猫年度会员日来临之际，猫天天和鸟鸟诚挚地邀请大家加入会员，一起享受会员独享的福利。

01bptrk3oo5lw3o1i74lse3237.jpg

《腾讯视频VIP虎年碰一碰》MG逐帧动画—安戈力文化

3. CHARACTER SETTING Six little animals are given personality, different animals have different personalities, each one is very cute and vivid. The animals wear New Year&#39;s costumes and play bumper cars happily. Fu Xiaohu is the mascot of the Year of the Tiger. In the New Year, Fu Xiaohu beats drums and gongs to bring happiness and good luck to people. 六个小动物被赋予人格，不同的动物拥有不同的性格，每一只都很可爱和生动。动物们穿着新年的服饰，欢乐地玩着碰碰车。 福小虎是虎年的吉祥物，新的一年福小虎敲锣打鼓，为人们带来幸福和好运。

01lbqdnp3qpncfjmzkvp3v3639.jpg

《佳能25周年》实拍结合MG-安戈力文化

3. CHARACTER SETTING The customer&#39;s demand for character images provides creators with a wide creative space. The character designs are based on the various individuals who appeared in interviews, and they are transformed into badminton players, volleyball players, and football players, jointly contributing to the Hangzhou Asian Games! 客户对人物形象的需求给创作者提供了宽广的创作空间， 其中人物设计以采访中出镜的各个人员为原型，他们分别化身成为羽毛球运动员、排球运动员、足球运动员，共同为杭州亚运会助力！

01flq2nx34borxrostgp2f3335.jpg

《智竞未来》MG动画——安戈力文化

3. CHARACTER SETTING Three circles, is consistent with the “Three carriers”, the use of semi-whirlpools and straight lines, is to increase the design of the screen, separate, separate circles, there are three services, on behalf of the three systems. 三个圆，是契合“三大载体”，采用半漩涡以及直线，是为了增加画面的设计感，画面分开，圆分开，出现三个服务，代表三大体系。

01oyqrgbebau4kcya9ewvm3237.jpg

《京东超级新品季》MG拼贴动画——安戈力文化

3. CHARACTER SETTING The scene is designed in a minimalist and refreshing style, with an overall look that is simple and refreshing, paired with interesting homophones, making the short film interesting and continuous. 场景采用了简约小清新的风格进行设计，整体看起来简约、清爽，搭配有趣的同音梗，使得短片趣味连连。

01wfom5obayo7abo22hlem3633.jpg

《致欧家居》MG动画——安戈力文化

012ikxsgtuounyxhwdalna3736.jpg

《奥迪魔改3》实拍结合动画——安戈力文化

3. CHARACTER SETTING As promised, we have brought you the third piece of work, which is Cyberpunk style. The picture is full of gorgeous purple and dreamy blue. Let RS Q e-tron take us into the future world! 我们如约为大家带来了第三篇作品，本片为赛博朋克风格，画面充满绚丽紫色与梦幻蓝，让RS Q e-tron带我们一起进入未来世界吧！

01pjqyntgjl0oiyatrfpba3937.jpg

《哈啰X雀巢》实拍结合动画——安戈力文化

3. CHARACTER SETTING The short film adopts the way of real shooting combined with MG animation, combining Nescafe and Hello&#39;s electric car. Through the 2023 rabbit to bring the audience good and auspicious elements of animation to enrich the fun and interactive nature of the short film, so that the short film can be more attractive to the viewer&#39;s eyes, immersive, so as to achieve the effect of Nescafe and Hello electric car linkage product promotion. 本次影片采用实拍结合MG动画的方式，将雀巢咖啡与哈啰的电动车相结合。通过2023兔子给观众带来美好和吉祥以元素动画的方式丰富影片的趣味性和互动性，让影片能更加吸引观者的眼球、身临其境，从而到到雀巢咖啡和哈啰电动车联动的产品宣传效果。

01su2fr1kef6lwtrppg3b53733.jpg

《廉政动画》MG动画——安戈力文化

2. STORYBOARD We use two famous stories in Chinese history, &quot;Zi Han Fu Shou Yu&quot; and &quot;Yang Zhenmu Que Jin&quot;, as the main content of promoting anti-corruption culture. Both stories convey a value that when faced with the temptation of wealth and interests, people should adhere to the principles of morality and integrity, not compromise for personal gain, but uphold the character of integrity and sincerity. 我们以《子罕弗受玉》《杨震暮夜却金》这两个中国历史上有名的故事为宣传廉政文化的主要内容，这两个故事都在传达一种价值观念，即在面对财富和利益的诱惑时，人们应该坚守道德和廉洁原则，不为个人私利而妥协，而是坚守正直和真诚的品格。

0165he3c5wsxhd0aols4r73835.jpg

《宫中秘策儿童防晒乳》MG动画——安戈力文化

3. TONE REFERENCE The film takes children as the main characters, and parents choose appropriate sunscreen for their children as the main line. The skin of children is the most tender, so the color collocation of characters is also selected relatively tender color. 全片以小孩为主体人物，家长为小孩挑选合适的防晒霜为主线。小孩的皮肤都是最嫩的，所以人物形象的色彩搭配也选用较为稚嫩的颜色。