外文翻译1| What is graphic design?

Are you curious about what graphic design really is? 

This video defines graphic design, so you can understand its purpose and what it accomplishes. 

Learn how design is used to convey ideas and concepts, and to enhance interactive experiences. Discover the impact that strong visual communication has on individuals, businesses, and the world. 

Then, get ready to explore courses that will help you build graphic design skills.

你是否正在探索什么是真正的平面设计？

通过本视频，你可以详细的了解平面设计的目的，以及目前进展。

你可以了解到，设计是怎么传达理念，怎么增强用户互动体验；发现设计在个人，商业环境乃至世界，都有很强的视觉传达以及交流意义，然后规划好自己将要探索的路线，能帮助你更好地构建自己平面设计的能力圈。

 At it's core, graphic design is really combining words, shapes, form, and color to communicate an idea. 

（说到底，平面设计实际上包涵文字、图形、排列、色彩去传达一个理念。）

When I started out in school, I thought graphic design was about layout, and I thought great.

(当我一开始在学校的时候，认为设计的核心是关于布局，觉得这很不错。）

 I get to put some nice typography with some nice images and move them around on a page, and I love doing that, but the turning point with me, was when I first got in to art school and one of our teachers, Lou Danziger showed us a piece that he had done, it was an American flag on a paintbrush, and all of a sudden it made sense, graphicdesign was about combining forms and ideas and images to make a new concept.

(于是着手将一些漂亮的图案整理布局好，排版到一张纸上，同时自已很喜欢做这些。

我在艺术学校听了Lou Danziger 老师的课， 他向我们展示了一件他正在做的事，我对设计的观念开始转变。

这是一支画笔，笔刷上是美国国旗。

在这一瞬间，我突然意识到了平面设计是通过形状、想法、图像去创造一个概念。）

That was the part that made it exciting, all of sudden, it wasn't about layout anymore, it was about ideas. 

（此刻，我意识到设计令人兴奋的部分，不是布局而是创意！）

Now one thing I like to think about graphic design, when people say, "Well can it change the world?" 

现在，我正在思考的那件事就是当别人问：设计能改变世界吗？

Is yes, it can, and it doesn't change it like working for Green Peace and saving whales, but it does change it in terms of you do a good job and it makes a company more successful, that's the real point of this, is to help others succeed, that's the core of graphic design.

(是的，它可以。平面设计，它改变世界的方式不像植树造林或是拯救鲸鱼，而是通过让你更好的工作，让公司更好的运营，它的核心是：帮助他人获得成功。）

We work other individuals and companies and help them along a little bit, kind of make their lives easier to sell a product or communicate an idea.

（我们通过改变微小的地方去，帮助个人让他们生活得更方便，帮助公司去，销售他们的产品或传达一个理念。）

Now that idea can be in the service of a branding exercise, a poster, information graphics, television, broadcast graphics, title sequences, you can do interactive design, experience design and figure out the way someone actually moves through the space and how they interpret that information. 

（创意可以运用在品牌策划，海报，传单，电视节目，广播节目标志，影视片头，创意图形设计，体验式设计，根据信息获取的活动线路设计。）

上图：广告信息活动线路设计

The media isn't as important as the concept itself and that's where good graphic design really takes hold, smart ideas that communicate a clear message and do it with skill and craft.

（概念比媒介更重要，这点是优秀平面设计师真正需要关注的。好的创意，能传达一个清晰的概念，这是很需要技艺的。）

It's important to understand there is an actual process and take it step by step. 

（去理解设计的真实流程，并一步步地完成是很重要的。）

You've gotta learn how to sketch, how to come up with ideas, how to draw, how to use typography, how to work with color in new ways, and those are all basic skills. 

（你需要去学习怎么画草图、构思想法、绘制、印刷、用新方法上色等基础的技能。）

1.构思草图

2.绘制图案

3.上色完成

The first thing I do on any project is sit down and start sketching. I can't jump into something without a good idea, and that's the process that we all learn. 

（我无论做什么项目，第一件事就是坐下来，构思草图。根据设计的流程我们知道，还没有一个好的想法时就直接去做，那是不对的。）

From there, you can move on to more complex ideas and more high-end tools, that basic part is something you're always gonna return to.（从草图构图这样基础的开始，它是设计的起点，你可以去实现更复杂创意，利用更高端的工具。）

And be patient. It takes time, and it takes practice.（还需要耐心，需要时间，也需要不断练习。）

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