咖之桥COSMOJOY * 潘艺夫 | 鲸现

Brand background

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COSMOJOY - The Bridge of Coffee, as a proprietary brand of Sinopec Fuel Oil Company, embodies the concepts of care, freedom, and communication. It seeks high-quality gourmet coffee, building an endless bridge with coffee for customers, bringing them an infinitely delightful taste experience.

COSMO stands for "cosmosphere, world," while JOY means "joy, pleasure," expressing the meaning of "communicating with the world, bringing endless joy." Transliterated into Chinese, it becomes "Cosmojoy," using coffee as a cultural bridge for communication and exchange.

Relying on the company's global terminal network and channels for ship fuel supply overseas, COSMO is committed to following the global coffee distribution routes and has launched fine coffee beans from the three major coffee-producing regions: Ethiopia in Africa, Indonesia in Asia, and Colombia and Guatemala in the Americas. This makes enjoying a fine cup of coffee more convenient.

JOE Little Whale Based on the blue whale, the largest creature on Earth, its majestic body resonates deeply with Sinopec's fuel oil-powered ocean-going vessels—both crossing boundless oceans with extraordinary energy, building bridges connecting the world. As a global flavor messenger of the 'Cosmojoy,' Little Whale travels across seas, collecting top-quality coffee beans wherever ships arrive. It transforms the reliable voyage guaranteed by Sinopec's fuel oil into a warm bond that conveys coffee culture and delightful surprises to the taste buds, perfectly interpreting the brand's concept of "Connecting the World, Infinite Joy."Value Sublimation from Vast Energy to Warm Brew in Cups.

JOE Little Whale

Inspired by the deep-sea blue whale, its majestic presence carries the dual mission of Sinopec Fuel Oil and ocean-going vessels: it is not only a symbol of energy crossing the vast oceans but also a warm messenger of global coffee culture.