How to Redesign Personal Logo

I changed my personal logo in 2020, but to this point, I only have a little free time to write this post to show the way how I redesign my logo.

If you've been following me for a long time, you will know my brand is often associated with the fallow deer (Dama Dama). So I want to make the new logo more prominent and recognizable. Here is my old logo:

Old logo with background color:

The fallow deer with negative space was not clearly visible. I will focus on it and keep the original identity elements, such as the letter D, and the orange shapes. And I want to have a connection between the logo and the golden ratio grid.

Let's start!

The first step: I will create the golden ratio grid. I shared how to create a golden ratio grid in a previous post. - #1 Golden Ratio Grid #2 Animals Logo

Step 2: At this step, it's mostly research and development of ideas. Here are just someone.

Here is just a way for me to relieve stress during the hard work — just for fun with the grid

Step 3: Design the logo based on the grid

Logo design based on the grid

And this is the final logo

Thank you for reading my post!