Inextricably bound like Napoleon and the chapters of history.
a very simple but convincing truth, one can never seperate historical figures from history. Just like the eternal stickness of the glue, Napoleon sticks with his histroy forever. Ｑuite a fresh point of view , a strong and deep Interpretation，a wonderful art execution.. i like it very much
2014 Canneslions - “Outdoor - F03 Photography ” - "Short List"
2014 Canneslions - “Press - B02 Art Direction” - "Short List"
To increase awareness on branding and product feature in a refreshing and impuful manner.
Currently there are too many brands in the market place and most of them approached their advertising in a similar way and client would like to express its everlasting adhesiveness of the glue in a different way.
CHALLENGE:To illustrate the adhesiveness of the glue in a refreshing and impactful manner to stand out from other competitors.
Using the binding between Napoleon and his historial feats, the concept metaphorically illustrates the nature of history, which can neither be changed nor manipulated as it gets recorded in history books. The permanance (and longevity of history) cleverly demonstrates the adhesiveness of the glue.
Advertising Agency: King Harvests, Shanghai, China
Executive Creative Directors: Larry Ong, Laura Lee
Creative Director: Marx Zhu
Art Directors: Marx Zhu, Arvin Choi, Tian Zi, Larry Ong
Copywriters: Larry Ong, August Cao, James Lim
Illustrator: A Ben Dong
Photographers: Hei Zi, Feng Wang, Zongguo Zhou
Production company: Hei Zi
(给3M胶水创作的这张作品从最初的概念到结束历时长达3个多月，为了把画面做到极致同时要突出idea执行期间layout反复的自我推翻。各种服装给、道具等的制作煞费苦心…… 人物、道具的拍摄耗时2天拍摄上万张照片，最终也不过就挑选那么百来张可用照片。说都了都是辛酸泪T_T 最终通过团队的努力作品呈现在面前，激动不已、内牛满面。不得不说这一次非常珍贵的经历……)喜欢的朋友别忘了给赞噢。爱你们，娃哈哈……%￥@#
Napoleon - 史实，固不可变