Adoodoo, as the top 1 wedding cookie brand in China, sells millions of wedding cookies to the families across the country for celebration each year. Despite being the market leader, adoodoo is still advancing with the times, hoping to innovate its brand identity to arouse a younger, modern and meaningful brand image with better communication effect in the new era.
Through the redesign of text fonts, the design extracts the icon "♥oo" that has the same meaning as brand name adoodoo, making the brand alive and exciting. Also, the rich connotations of "More Love" and "Infinite Love" perfectly fit with the brand culture and spirit. Compared with the traditional font logo, the extracted icon has enormous potential for brand application and communication, thus forming a representative and iconic brand vision to achieve the re-branding objective of creating a younger, modern and meaningful brand image with better communication effect.