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WEN VINEGAR / 文醋

37天前发布

原创作品 / 平面 / 包装
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关于传统香醋,无论是他的来历还是其古法的酿制工序都充满了迷人的文化色彩。关于香醋也流传着一则故事,中国古代著名的书法大家王羲之痴迷创作,曾把其夫人为其准备的一碟香醋当作墨来练习书法。“文醋”的包装也正以这则故事灵感,将香醋比拟成文化四宝之一的墨,用意来突出香醋深厚的文化魅力,同时强化产品如书法艺术品般出众的人文价值。 整体视觉以黑色和金色为主色,衬托此产品以礼品定位的尊贵品质。在配件上,巧妙的将瓶塞设计成印章,如文房四宝一般展现,强化了设计的主题同时增添了别样的情趣。

About the traditional aromatic vinegar, its origin and old brewing process are full of charming cultural implications. There's also a story about the aromatic vinegar. Wang Xizhi, China's famous ancient calligraphy master, was fascinated with calligraphy creation. He once took a plate of vinegar served by his wife as ink to practice calligraphy. The concept of this design is just inspired by the story. The aromatic vinegar is likened as ink, one of scholar's four jewels, to highlight the profound cultural charm of vinegar and intensify the noble humanistic value of the product, just as the calligraphy artwork. Black and golden are dominant colors for overall vision experience, against which the noble quality of the product is relieved as a gift. In terms of accessories, the bottle plug is subtly designed into a seal shape and presents like scholar's four jewels, which intensifies the design theme and adds a distinctive appeal.

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作品信息

  • 创作时间

    2017/12/11

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