Himo reading is a professional speed reading and shorthand education training institution with unique memory method patents. It has a very in-depth study on the principle of memory and the principle of reading.
In the process of brand grooming, we start with remodeling the brand by grant it a good name. Using a very figurative hippocampus as a brand recognition symbol, and the hippocampus in the human brain is also responsible for memory functions,so it’s called”Himo reading”.In terms of the memory cost of meaning interpretation and identification, we have a unique advantage. At the same time, we examine the core appeal point of the brand from the perspective of consumers. The slogan "read a book in nine minutes" effectively conveys the core value of the product.
In the consumer survey, we found that the users of the product are students, but the consumers are the parents. The parents are most concerned about whether the educational institutions are professional, the specific learning methods and how to test the learning outcomes. We visualize the core methodology and apply it to everything that comes into contact with consumers, making the overall brand feel more professional and enabling parents to make quick decisions in a wide range of educational institutions.