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GIMME A HUG / 抱抱我

114天前发布

原创作品 / 平面 / 包装
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

为了满足不同家庭的口味及营养搭配的需求,品牌推出了白米,黑米和黄米三款产品,并希望通过简约而特色的包装突出产品系列特质,同时展示品牌年轻创新的内涵定位。在调研和分析产品的过程中我们发现,作为5kg重量的米袋包装,绝大多数消费者都会选择抱取的方式来购买产品,从而避免挤压的把手给手掌带来的不适,因为5kg的米袋的尺寸和比例抱起来更舒适,感觉也更轻便。设计则以此为灵感,将米袋设计成了婴儿背袋的形象,并通过不同的肤色的婴儿巧妙的区分了产品品类,并通过镂空工艺清晰的展示了产品内容,让系列包装变得可爱亲切且趣味十足,陈列于货架一个个可爱婴儿让人不禁想抱一下。
To meet demands of different families for tastes and nutrition arrangements, the brand launched rice, black rice and millet. The brand intends to highlight the characteristics of product series via simple and distinctive packaging and present the young and innovative connotation positioning of the brand. In the process of researching and analyzing products, we has found that when it comes to bagged rice of 5kg, most consumers choose to hug the product in arms when buying so as to avoid the discomfort caused by carrying the handle, because the size and proportion of the 5kg rice bag feels more comfortable and convenient. This gives the rise of designing a baby-shaped rice bag. Customers are able to tell product categories easily from the simulation of different skin colors. Product content is seen with the help of the hollowed-out technology. All these makes the packaging lovely and full of fun. These lovely babies displayed on the shelf induce people to hug them.

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作品信息

  • 创作时间

    2017/08/24

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