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LUCKY EGG

41天前发布

原创作品 / 平面 / 包装
作品版权由 RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

市场上的鸡蛋包装除了视觉画面的区分外显得千篇一律,设计希望摆脱这无趣的局面,通过创意让包装和产品发光,展示出别有的情怀。设计以台球的Lucky eight 和lucky egg的趣味发音的联系展开发散,将原有无趣的长方形蛋盒改造成了三角形,一方面更有效的增强了仓储摆放的便利,犹如一副台球的趣味形态更让包装和产品瞬间个性突出。幸运8本身具有的好运含义也同时赋予了产品的吉利寓意,增添了产品的亲切感。搭配的复古风格的画面让原本脆弱无趣的鸡蛋变得酷劲十足。同样的产品,同样的纸浆包材,同样的成本,创意让其重获新生。

Besides the graphic of the package, the product of eggs in the market is pretty much the same. The intention of our design is to break this dull image and express an interesting and attractive product instead. Design connected an interesting pronunciation similarity between the lucky eight from the pool and the lucky egg. The brand new triangle box breaks the old and dull image of previous rectangle one. It not only highlighted the efficiency for storage, the innovative pool like package made it distinctive. The auspicious meaning of lucky eight also created the eggs an attractive personality, which beyond the cold product images. Design gave the same product a new life by the same material and the cost.

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作品信息

  • 创作时间

    2017/04/20

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