MIU Creative Cuisine/ Brand identity
Designed by ONE & ONE DESIGN
MIU based on creative rice dishes, complemented by specialty coffee, tea and delicate desserts. MIU is a vibrant and creative urban fashionable food and beverage brands.
Healthy food does not proceed by a variety of spices, but by the taste of the food itself. MIU not only based on the essence of Eastern rice ball emulating nature, but also made the fusion of Western traditional rice ball. Seasonable ingredients and high-quality rice combined to create different tastes and style of rice ball, it also enrich the presentation of rice ball.
We take the shape of the word‘米’to create the guidelines in order to create more ‘米’shape graphics. Then we get the result of a flexible and changeable logo.