The goal of Pangu’s rebrand was to create a cohesive look and feel，reinforcing the inherent spirit already the company had, while adding the vision and goals of the new managements. As a traditional Industrial enterprise, Pangu sees its determined and reliable style as the most valuable asset，and this style exactly corresponds with the quality of the mineral material, which is firm and strong. The goal of the new monogram was to create functional clarity and emphasize the meaning behind. The hexagon in the center symbolizing the previous logo implies inheriting essence from past. The outline spreading from the core implies growth and expansion in the future. The new red raised the brightness from the existing color red, gives a younger and more energetic impression.
The goal of Pangu’s rebrand was to create a