Origin of Design
Bird’s Nest—the main stadium of 2008 Beijing Olympic Games, looks like a nest which nurtures life, also like a cradle representing the hope of mankind for the future. Concise and vivid, it shows the profound artistic conception through coherent lines and bears the dream of athletes who will participate in 2015 Beijing World Athletics Championships. Excellent athletes will gather in the athletic field, and China Dream Team will give high-level performances and realize Bird’s Nest dream as well as China dream.
Concept of Design
The bird’s nest in the logo symbolizes the origin of life and also shows the respect for human life. Life gives people the right to move, and track and field sports appear during the development of life. At the same time, abstract nest lines symbolize links to the world, which reveals the concept of global village. The logo of a runner is the best manifestation of track and field sports. It represents athletics’ pursuit of speed, strength, and height, and it also directly reflects the Olympic spirits—“faster, higher, stronger”.